As this year wraps up, we have been thinking a lot about change. Not only the changes inside the nonprofits we serve, but also how we show up to support you. For years, most of what you have seen from Imagine New has focused on traditional finance topics. Deadlines. Audits. Budget reminders. Year end to do lists. All of it matters. We take the technical side of nonprofit accounting very seriously. At the same time, we have almost two decades of experience watching how financi

As this year comes to a close, the word that keeps showing up in conversations with nonprofit leaders is “change.” Funding shifted. Programs expanded or paused. Key staff moved roles or moved on. Some organizations experienced unexpected growth. Others felt the pressure of doing more with less. Very few would say, “This year looked exactly like what we planned on paper last January.” We feel that on our side too. Inside Imagine New, we are in our own season of internal change

A little care after the gift goes a long way. Retention has been sliding, even as total dollars rise, which makes simple, consistent stewardship more important than ever. Nonprofit sector data shows overall retention inching down in 2025, and first-time donor retention often hovers around one in five. The plan we're sharing below keeps things human and doable. Who this is for First-time donors from year-end and donors who reactivated after a lapse. You can run the same flow i