As this year comes to a close, the word that keeps showing up in conversations with nonprofit leaders is “change.” Funding shifted. Programs expanded or paused. Key staff moved roles or moved on. Some organizations experienced unexpected growth. Others felt the pressure of doing more with less. Very few would say, “This year looked exactly like what we planned on paper last January.” We feel that on our side too. Inside Imagine New, we are in our own season of internal change

A little care after the gift goes a long way. Retention has been sliding, even as total dollars rise, which makes simple, consistent stewardship more important than ever. Nonprofit sector data shows overall retention inching down in 2025, and first-time donor retention often hovers around one in five. The plan we're sharing below keeps things human and doable. Who this is for First-time donors from year-end and donors who reactivated after a lapse. You can run the same flow i

You have a lot on your plate. A quick, kind sweep of your donor records this week will save hours in January and make year-end acknowledgments smoother. This close to the holidays (and year end!(, we'll keep it simple and practical. Hour 1: tidy the data that powers your thank yous Merge obvious duplicate donor records so each person has one clean history. Your CRM likely has a duplicate finder or merge tool ready to go. Bloomerang, for example, flags possible matches and let